Giuseppe Gruttad'Auria
Behavioral Scientist
Welcome in. I study how data visualizations shape people’s minds: what they perceive and how they respond to information. Let’s understand how to make data visualizations behaviorally intentional.
Current affiliation and contact
Institute of Management, Rue A.-L. Breguet 2, 2000 Neuchâtel
Office R.170
Office R.170
Current research focus
01
Persuasive visualization design
Visual Design Features as Persuasive Cues
How features of real interactive visualizations shape perceptions, attitudes, and online behavior.
02
Visualized uncertainty
When Visualized Uncertainty Reduces and Increases Belief Update
How uncertainty displays can reduce processing fluency while increasing trust among more numerate audiences.
03
Visualization-based beliefs
The Impact of Data Visualization on Beliefs and Opinions
How experimental and quasi-experimental evidence maps the effects of data visualization on beliefs and opinions.